Ul Hassan, Masood; Mahmood, Zeeshan; Zaman, Samar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the … reputation (CR) directly impacted brand performance (BP). Finally, customer satisfaction (CS), corporate reputation (CR), and …