//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand values"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
16
Markenführung
16
Brand image
11
Markenimage
11
brand values
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand
5
Brand values
5
Markenartikel
5
Brand Values
3
Luxury goods
3
Luxusgüter
3
Russia
3
Alignment
2
Brand management system
2
Configurational patterns
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Einzelhandel
2
Fashion
2
Hierarchical relations
2
IKEA
2
Identity and brand values
2
Implementation
2
Mode
2
Retail trade
2
Social values
2
Soziale Werte
2
Unternehmenskultur
2
Advertising effects
1
B-to-B-Marketing
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Bewertung
1
Beziehungsmarketing
1
Brand Strategy
1
Brand heritage
1
Brand identification
1
more ...
less ...
Online availability
All
Free
10
Undetermined
10
Type of publication
All
Article
18
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Conference paper
1
Graue Literatur
1
Hochschulschrift
1
Konferenzbeitrag
1
Non-commercial literature
1
more ...
less ...
Language
All
English
18
Undetermined
5
Romanian
1
Author
All
Dunes, Mathieu
2
Elg, Ulf
2
Pras, Bernard
2
Tarnovskaya, Veronika
2
Alexander, Nicholas
1
Behre, Barbara
1
Biderman-Gross, Fran
1
Biraglia, Alessandro
1
Burt, Steve
1
Burt, Steven Leslie
1
Cauberghe, Verolien
1
Doherty, Anne Marie
1
Fleck, Nathalie
1
Fuchs, Christoph
1
GICA, Oana Adriana
1
Goyal, Anita
1
Hart, David
1
He, Jiaxun
1
Hegner, Sabrina
1
Hirvonen, Saku
1
Huang, Haiyang
1
Hubert, Benoit
1
Ioan, Moisescu Ovidiu
1
Keller, Kevin Lane
1
Laukkanen, Tommi
1
MOISESCU, Ovidiu Ioan
1
Maira, Elisa
1
McLeay, Fraser
1
Michel, Géraldine
1
Moisescu, Ovidiu Ioan
1
Nuttapol Assarut
1
Osburg, Victoria-Sophie
1
Oyner, Olga
1
Panteleeva, Elena
1
Pruyn, Ad
1
Puntoni, Stefano
1
Reijonen, Helen
1
Reinecke, Sven
1
Rompay, Thomas J. L. van
1
Scales, Don
1
more ...
less ...
Institution
All
Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
National Research University Higher School of Economics
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
The journal of brand management : an international journal
4
Business history
1
Economics Papers from University Paris Dauphine
1
European research studies
1
HSE Working papers
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
MPRA Paper
1
Management and Marketing Journal
1
Market : review for marketing theory and practice
1
Revista Tinerilor Economisti (The Young Economists Journal)
1
SocioEconomic challenges : SEC
1
The journal of product & brand management
1
Working Paper Series / Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
Проблемы современной экономики
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
RePEc
7
BASE
1
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
3
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
4
Brand-adequate design of retail environments
Schüller, Sophie Charlotte
-
2020
Persistent link: https://www.econbiz.de/10013454954
Saved in:
5
Self-
brand
values
congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
6
Racism in Germany and the global consequences for premium brands
Zwerenz, Dirk
- In:
SocioEconomic challenges : SEC
3
(
2019
)
2
,
pp. 54-62
Persistent link: https://www.econbiz.de/10012115087
Saved in:
7
Identifying branding features of products for children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
8
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
9
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
10
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->