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Search: subject:"channel system"
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Subject
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Multichannel strategy
364
Multikanalvertrieb
364
Einzelhandel
195
Mehrgleisiger Vertrieb
194
Retail trade
180
Beziehungsmarketing
153
Relationship marketing
153
Vertriebsweg
151
Distribution channel
150
Online retailing
143
Online-Handel
143
Consumer behaviour
116
Konsumentenverhalten
116
Deutschland
92
Electronic Commerce
90
Germany
85
E-commerce
51
Marketingmanagement
48
Marketing management
42
Marketing
40
Vertriebsorganisation
37
Omnichannel retailing
35
Lieferkette
32
Omnichannel
32
Supply chain
32
Digitalisierung
30
Customer satisfaction
28
Kundenzufriedenheit
28
Online-Marketing
28
Internet marketing
27
Theorie
27
Theory
27
Dienstleistungsqualität
26
Service quality
26
Customer analysis
25
Kundenanalyse
25
Erfolgsfaktor
24
Handelsmarketing
24
Retail marketing
24
Verbraucherverhalten
24
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Online availability
All
Undetermined
233
Free
60
Type of publication
All
Book / Working Paper
283
Article
250
Journal
1
Type of publication (narrower categories)
All
Article in journal
174
Aufsatz in Zeitschrift
174
Hochschulschrift
87
Aufsatz im Buch
74
Book section
74
Thesis
62
Graue Literatur
27
Non-commercial literature
27
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
22
Working Paper
17
Case study
15
Fallstudie
15
Arbeitspapier
14
Dissertation u.a. Prüfungsschriften
12
Lehrbuch
7
Collection of articles written by one author
6
Sammlung
6
Guidebook
4
Ratgeber
4
Textbook
4
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Conference proceedings
1
Elektronischer Datenträger
1
Festschrift
1
Konferenzschrift
1
Umfrage
1
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Language
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English
309
German
220
Undetermined
10
French
2
Polish
1
Author
All
Heinemann, Gerrit
17
Wirtz, Bernd W.
9
Rudolph, Thomas
7
Gao, Fei
6
Schröder, Hendrik
6
Schögel, Marcus
6
Steinmann, Sascha
6
Berentsen, Aleksander
5
Hübner, Alexander
5
Kumar, Anuj
5
Marchesiani, Alessandro
5
Altermatt, Lukas
4
Brock, Harald
4
Brunner, Felix
4
Cuthbertson, Richard
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Pinterits, Andreas
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Rittinger, Sebastian
4
Su, Xuanming
4
Swoboda, Bernhard
4
Trenz, Manuel
4
Tripp, Christoph
4
Waller, Christopher
4
Wollenburg, Johannes
4
Ahlert, Dieter
3
Alexander, Bethan
3
Barari, Mojtaba
3
Dalla Pozza, Ilaria
3
Ehrlich, Oliver
3
Gallino, Santiago
3
Haderlein, Andreas
3
He, Yi
3
Homburg, Christian
3
Janz, Oliver
3
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Institution
All
Springer Fachmedien Wiesbaden
21
Books on Demand GmbH <Norderstedt>
5
Springer-Verlag GmbH
2
epubli GmbH
2
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft
1
PricewaterhouseCoopers GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Society for Economic Dynamics - SED
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Universität Mannheim
1
Universität St. Gallen / Institut für Marketing
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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SpringerLink / Bücher
29
Journal of retailing and consumer services
25
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
International journal of retail and distribution management
8
Journal of retailing
8
The international review of retail, distribution and consumer research
8
Lehrbuch
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Gabler Edition Wissenschaft
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Reihe: Kundenorientierte Unternehmensführung
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Administrative Sciences : open access journal
3
Berichte aus der Betriebswirtschaft
3
Developing successful global strategies for marketing luxury brands
3
Hamburger Schriften zur Marketingforschung
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Journal of strategic marketing
3
Schriftenreihe Handelsmanagement
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
Working Paper
3
Working paper series / University of Zurich, Department of Economics
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Controllingpraxis im Vertrieb
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Global marketing strategies for the promotion of luxury goods
2
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Source
All
ECONIS (ZBW)
481
USB Cologne (EcoSocSci)
45
RePEc
5
EconStor
3
Showing
81
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534
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81
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
82
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
83
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
84
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
85
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
86
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
87
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
88
The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei
;
Agrawal, Vishal V.
;
Cui, Shiliang
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
Saved in:
89
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
90
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
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