Search Results - subject:"conversational commerce"

AI-based chatbots in conversational commerce and their effects on product and price perceptions

Sidlauskiene, Justina; Joye, Yannick; Auruskeviciene, Vilte - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014283130

Consumer brand engagement through chatbots

Ohanians, Dessy; Wiid, Ria - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 47-66). 2024

Persistent link: https://www.econbiz.de/10014529063

Can Alexa serve customers better? : AI-driven voice assistant service interactions

Malodia, Suresh; Ferraris, Alberto; Sakashita, Mototaka; … - In: The journal of services marketing 37 (2023) 1, pp. 25-39

Persistent link: https://www.econbiz.de/10013542889

Trust and digital privacy : willingness to disclose personal information to banking chatbot services

Lappeman, James; Marlie, Siddeeqah; Johnson, Tamryn; … - In: Journal of financial services marketing 28 (2023) 2, pp. 337-357

Persistent link: https://www.econbiz.de/10014326884

The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector

Klein, Katharina; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 4, pp. 2789-2825

Persistent link: https://www.econbiz.de/10014418214

Quick Guide KI-Projekte – einfach machen : Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen

Fink, Verena - 2023 - 2. aktualisierte Auflage

Bauchgefühl unterfüttern – KI zwischen Glaskugel und Kalbsschnitzel -- Einfach machen – Customer Lifecycle in Marketing, Vertrieb und Service -- Größer denken – Konversations-Kommerz konzentriert Macht -- Erst das Anliegen, dann die Technik – den richtigen Anwendungsfall finden --...

Persistent link: https://www.econbiz.de/10014282824

Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Fota, Anne - 2022

, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental …-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability. …

Persistent link: https://www.econbiz.de/10013199052

Conversational commerce : do biased choices offered by voice assistants' technology constrain its appropriation?

Rabassa, Valérie; Sabri, Ouidade; Spaletta, Claire - In: Technological forecasting & social change : an … 174 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013206650

Alexa, what do we know about conversational commerce? : insights from a systematic literature review

Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155

Persistent link: https://www.econbiz.de/10013280062

Dialog auf Augenhöhe : intelligente Kommunikation zwischen Unternehmen und Kunden

Spandl, Torsten; Löneke, Charlotte - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 3, pp. 42-46

Persistent link: https://www.econbiz.de/10013473648