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Search: subject:"corporate branding"
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Subject
All
Brand architecture
508
Markenarchitektur
508
Brand management
395
Markenführung
394
Corporate reputation
221
Firmenimage
221
Markenimage
110
Brand image
109
Brand
104
Markenartikel
101
Corporate culture
99
Unternehmenskultur
99
Consumer behaviour
85
Konsumentenverhalten
85
Corporate Social Responsibility
67
Corporate social responsibility
65
Marketing management
65
Marketingmanagement
65
Corporate branding
63
Öffentlichkeitsarbeit
55
Public relations
54
Markenpolitik
41
corporate branding
34
Stakeholder
31
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Marketing
26
Reputation
26
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
United Kingdom
21
Großbritannien
20
B-to-B-Marketing
19
Business ethics
19
Business-to-business marketing
19
HR marketing
19
Personalmarketing
19
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Online availability
All
Undetermined
196
Free
64
Type of publication
All
Article
420
Book / Working Paper
131
Type of publication (narrower categories)
All
Article in journal
337
Aufsatz in Zeitschrift
337
Aufsatz im Buch
66
Book section
66
Case study
33
Fallstudie
33
Hochschulschrift
23
Thesis
18
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
15
Sammelwerk
15
Working Paper
14
Arbeitspapier
13
Aufsatzsammlung
10
Conference paper
4
Konferenzbeitrag
4
Reprint
2
Festschrift
1
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
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Language
All
English
475
German
60
Undetermined
14
Spanish
2
Author
All
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
12
Powell, Shaun M.
9
Foroudi, Pantea
8
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Juntunen, Mari
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Kleyn, Nicola
4
Langner, Tobias
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
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Institution
All
Springer Fachmedien Wiesbaden
4
BusinessVillage GmbH
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Hochschule Offenburg
1
Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Kunde & Co <Firma>
1
Springer Gabler <Firma>
1
Universidad del CEMA
1
Universität Hannover / Institut für Marketing & Management
1
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Published in...
All
The journal of brand management : an international journal
65
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
17
SpringerLink / Bücher
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
7
Advances in corporate branding
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
APSTRACT: Applied Studies in Agribusiness and Commerce
2
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
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Source
All
ECONIS (ZBW)
529
RePEc
15
BASE
6
EconStor
1
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111
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551
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111
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
112
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
113
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
114
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
115
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
116
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
117
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Saved in:
118
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
119
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
120
Corporate brand value and cash holdings
Bharadwaj, Neeraj
;
Hanssens, Dominique M.
;
Rao, Ramesh K.
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
Saved in:
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