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Search: subject:"cross-channel"
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Subject
All
Multichannel strategy
338
Multikanalvertrieb
338
Einzelhandel
180
Retail trade
179
Online retailing
147
Online-Handel
147
Beziehungsmarketing
138
Relationship marketing
138
Consumer behaviour
119
Konsumentenverhalten
117
Distribution channel
114
Vertriebsweg
114
Electronic Commerce
62
E-commerce
52
Deutschland
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Omnichannel retailing
34
Internet marketing
33
Online-Marketing
33
Customer satisfaction
29
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
23
Kundenanalyse
23
USA
22
United States
22
Digitization
20
Brand management
16
Cross-channel
16
Markenführung
16
Theorie
15
Theory
15
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Online availability
All
Undetermined
250
Free
42
Type of publication
All
Article
296
Book / Working Paper
127
Type of publication (narrower categories)
All
Article in journal
211
Aufsatz in Zeitschrift
211
Aufsatz im Buch
74
Book section
74
Hochschulschrift
40
Thesis
24
Aufsatzsammlung
15
Collection of articles of several authors
15
Sammelwerk
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Case study
9
Fallstudie
9
Working Paper
9
research-article
7
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Ratgeber
3
Textbook
3
review
1
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Language
All
English
317
German
99
Undetermined
5
French
2
Polish
1
Author
All
Heinemann, Gerrit
7
Gao, Fei
6
Hübner, Alexander
6
Rudolph, Thomas
6
Jerath, Kinshuk
5
Kumar, Anuj
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Xu, Xiaoping
4
Alexander, Bethan
3
Barari, Mojtaba
3
Brunner, Felix
3
Cao, Lanlan
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
He, Yi
3
Lobschat, Lara
3
Mishra, Sita
3
Mollá Descals, Alejandro
3
Mosca, Fabrizio
3
Swoboda, Bernhard
3
Thaichon, Park
3
Verhoef, Peter C.
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akter, Shahriar
2
Akturk, M. Serkan
2
Andreini, Daniela
2
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Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Université Paris-Dauphine (Paris IX)
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
37
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
International journal of production economics
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
European journal of operational research : EJOR
7
Research
6
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Transportation research / E : an international journal
5
Industrial Management & Data Systems
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of physical distribution & logistics management : IJPD & LM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of operations management
3
Journal of strategic marketing
3
MIS quarterly
3
Manufacturing & service operations management : M & SOM
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of production research
2
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Source
All
ECONIS (ZBW)
409
Other ZBW resources
9
RePEc
4
BASE
1
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101
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
102
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
103
Omnichannel retailing : a bibliometric and network visualization analysis
Mahadevan, Kala
;
Joshi, Sujata
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1113-1136
Persistent link: https://www.econbiz.de/10013370768
Saved in:
104
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
105
The role of the store in omnichannel retail operations
Dethlefs, Christian
-
2022
Persistent link: https://www.econbiz.de/10013441784
Saved in:
106
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
107
The transformative and evolutionary approach of omnichannel in retail companies : insights from multi-case studies in Portugal
Barbosa, Joana
;
Casais, Beatriz
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 799-815
Persistent link: https://www.econbiz.de/10013398125
Saved in:
108
Overall satisfaction formation across channels : an empirical study
Bezes, Christophe
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 922-941
Persistent link: https://www.econbiz.de/10013398140
Saved in:
109
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
110
A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Dandona, Menchu
;
Imran Ali, Syed
;
Jabbar, Abdul
- In:
Driving transformative change in e-business through …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013384555
Saved in:
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