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Search: subject:"cross-channel"
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Subject
All
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
179
Retail trade
178
Online-Handel
146
Online retailing
145
Beziehungsmarketing
137
Relationship marketing
137
Consumer behaviour
117
Konsumentenverhalten
117
Distribution channel
113
Vertriebsweg
113
Electronic Commerce
61
Deutschland
51
E-commerce
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Internet marketing
33
Omnichannel retailing
33
Online-Marketing
33
Customer satisfaction
28
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
22
Kundenanalyse
22
USA
22
United States
22
Digitization
20
Brand management
16
Markenführung
16
Theorie
15
Theory
15
Cross-channel
14
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Online availability
All
Undetermined
243
Free
40
Type of publication
All
Article
287
Book / Working Paper
127
Type of publication (narrower categories)
All
Article in journal
210
Aufsatz in Zeitschrift
210
Aufsatz im Buch
74
Book section
74
Hochschulschrift
40
Thesis
24
Aufsatzsammlung
15
Collection of articles of several authors
15
Sammelwerk
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Case study
9
Fallstudie
9
Working Paper
9
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Ratgeber
3
Textbook
3
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Language
All
English
308
German
99
Undetermined
5
French
2
Polish
1
Author
All
Heinemann, Gerrit
7
Gao, Fei
6
Hübner, Alexander
6
Rudolph, Thomas
6
Jerath, Kinshuk
5
Kumar, Anuj
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Xu, Xiaoping
4
Alexander, Bethan
3
Brunner, Felix
3
Cao, Lanlan
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
He, Yi
3
Lobschat, Lara
3
Mishra, Sita
3
Mollá Descals, Alejandro
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Verhoef, Peter C.
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akter, Shahriar
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
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Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Université Paris-Dauphine (Paris IX)
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
37
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
International journal of production economics
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection
8
European journal of operational research : EJOR
7
Research
6
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Transportation research / E : an international journal
5
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of physical distribution & logistics management : IJPD & LM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of operations management
3
Journal of strategic marketing
3
MIS quarterly
3
Manufacturing & service operations management : M & SOM
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of production research
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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Source
All
ECONIS (ZBW)
408
RePEc
4
BASE
1
Other ZBW resources
1
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111
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414
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111
Omnichannel retailing : a bibliometric and network visualization analysis
Mahadevan, Kala
;
Joshi, Sujata
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1113-1136
Persistent link: https://www.econbiz.de/10013370768
Saved in:
112
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
113
Pricing and sales-effort analysis of dual-channel supply chain with channel preference,
cross-channel
return and free riding behavior based on revenue-sharing contract
Xu, Senyu
;
Tang, Huajun
;
Lin, Zhijun
;
Lu, Jing
- In:
International journal of production economics
249
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013337281
Saved in:
114
Wpływ międzykanałowego różnicowania cen na wybór kanału zakupu przez konsumentów
Bondos, Ilona
-
2022
Persistent link: https://www.econbiz.de/10013342180
Saved in:
115
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
116
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
117
The transformative and evolutionary approach of omnichannel in retail companies : insights from multi-case studies in Portugal
Barbosa, Joana
;
Casais, Beatriz
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 799-815
Persistent link: https://www.econbiz.de/10013398125
Saved in:
118
Overall satisfaction formation across channels : an empirical study
Bezes, Christophe
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 922-941
Persistent link: https://www.econbiz.de/10013398140
Saved in:
119
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
120
The role of the store in omnichannel retail operations
Dethlefs, Christian
-
2022
Persistent link: https://www.econbiz.de/10013441784
Saved in:
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