Xie, Lishan; Poon, Patrick; Zhang, Wenxuan - In: Journal of Consumer Marketing 34 (2017) 3, pp. 268-280
experience and customer citizenship behavior. Design/methodology/approach Two studies were conducted in China. Data were ….e. sensory, affective, behavioral and intellectual) on the two aspects of customer citizenship behavior (i.e. toward other … quality on customer citizenship behavior. Practical implications The findings suggest that marketing or service managers …