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Search: subject:"eyetracking"
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Consumer behaviour
114
Eye-tracking
113
Konsumentenverhalten
111
eye-tracking
93
Experiment
52
Perception
40
Wahrnehmung
39
Advertising effects
36
Werbewirkung
36
Advertising
25
Online-Marketing
23
Werbung
23
Internet marketing
22
Decision
19
Visual attention
19
Entscheidung
18
Brand management
16
Markenführung
16
Kognition
15
Attention
14
Cognition
13
Game theory
13
Social Web
13
Social web
13
Spieltheorie
13
visual attention
12
Eyetracking
11
Online-Handel
11
Brand
10
Markenartikel
10
Neuromarketing
10
Online retailing
10
Viral marketing
10
Virales Marketing
10
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Einzelhandel
8
Retail trade
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eyetracking
8
Brand image
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48
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Polonio, Luca
11
Pagel, Sven
9
Bigné Alcañiz, J. Enrique
7
Di Guida, Sibilla
7
Behe, Bridget K.
6
Litfin, Thorsten
6
Coricelli, Giorgio
5
Devetag, Giovanna
5
Goldstein, Sebastian
5
Hausfeld, Jan
5
Lamberz, Julia
5
Meeh-Bunse, Gunther
5
Teckert, Özlem
5
Foulsham, Tom
4
Glöckner, Andreas
4
Kaminska, Olena
4
Ladeira, Wagner Junior
4
Palma, Marco A.
4
Ruiz Mafe, Carla
4
Santini, Fernando de Oliveira
4
Ahlgrimm, Andrea
3
Alós-Ferrer, Carlos
3
Bae, Mikyeung
3
Balcombe, Kelvin G.
3
Fischbacher, Urs
3
Fraser, Iain M.
3
Horstmann, Nina
3
Huddleston, Patricia
3
Huddleston, Patricia T.
3
Jardim, William Carvalho
3
Li, Shu
3
McSorley, Eugene
3
Minahan, Stella
3
Nardi, Vinicius Antonio Machado
3
Oppewal, Harmen
3
ROBU, Adriana-Emilia
3
Ritschel, Alexander
3
Smith, Viktor
3
Yang, Shuai
3
Alcañiz, Mariano
2
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Duesseldorf University of Applied Sciences
4
Agricultural and Applied Economics Association - AAEA
2
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
2
European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management
2
Copenhagen Business School
1
Dipartimento di Economia e Management, Università degli Studi di Trento
1
Fachhochschule <Düsseldorf> / Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation
1
Hochschule für Technik und Wirtschaft <Chur>
1
Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna
1
Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft
1
NeuroIS Retreat <15., 2023, Wien>
1
Universität <Siegen> / Lehrstuhl für Marketing
1
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Journal of business research : JBR
14
Journal of retailing and consumer services
7
Journal of behavioral decision making
5
Journal of economic behavior & organization : JEBO
5
Duesseldorf Working Papers in Applied Management and Economics
4
Düsseldorf Working Papers in Applied Management and Economics
4
Games and economic behavior
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
International journal of market research
3
Journal of retailing
3
Judgment and Decision Making
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
CrossCultural Management Journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
German journal of agricultural economics : GJAE
2
ISER Working Paper Series
2
ISER working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of management information systems : JMIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
Online Information Review
2
Research paper series / Thurgau Institute of Economics at the University of Konstanz
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
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Source
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ECONIS (ZBW)
181
RePEc
25
EconStor
23
Other ZBW resources
12
USB Cologne (business full texts)
4
BASE
1
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121
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130
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246
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121
How the layout of a unit price label affects eye-movements and product choice : an
eye-tracking
investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
122
Tracing risky decisions for oneself and others : the role of intuition and deliberation
Barrafrem, Kinga
;
Hausfeld, Jan
- In:
Journal of economic psychology : research in economic …
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012244467
Saved in:
123
Choosing between hotels : impact of bimodal rating summary statistics and maximizing behavioral tendency
Coba, Ludovik
;
Rook, Laurens
;
Zanker, Markus
- In:
Information technology & tourism
22
(
2020
)
1
,
pp. 167-186
Persistent link: https://www.econbiz.de/10012226368
Saved in:
124
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
125
An integrated modelling approach examining the influence of goals, habid and learning on choice using visual attention data
Blake, Miranda R.
;
Dubey, Subodh
;
Swait, Joffre
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 44-57
Persistent link: https://www.econbiz.de/10012285290
Saved in:
126
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
127
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
128
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
129
Selective attention as a determinant of escalation bias in subjective performance evaluation judgments
Kramer, Stephan
;
Maas, Victor S.
- In:
Behavioral research in accounting
32
(
2020
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10012249198
Saved in:
130
Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha
;
Schwartz, Eric M.
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
Saved in:
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