//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"fluency"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
115
Konsumentenverhalten
114
Processing fluency
77
Brand image
51
Markenimage
50
processing fluency
38
Advertising effects
32
Werbewirkung
32
Brand management
27
Fluency
27
Markenführung
27
fluency
23
Wahrnehmung
21
Perception
20
Advertising
19
Werbung
18
Brand
17
Internet marketing
16
Online-Marketing
16
Cognition
15
Kognition
15
Markenartikel
15
Experiment
14
Product design
13
Online retailing
12
Online-Handel
12
Produktgestaltung
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
Visualisierung
11
Visualization
11
Einzelhandel
10
Holiday behaviour
10
Retail trade
10
Sprache
10
Tourism marketing
10
Tourismusmarketing
10
USA
10
more ...
less ...
Online availability
All
Undetermined
172
Free
39
Type of publication
All
Article
228
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
research-article
14
Working Paper
13
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
3
Conference paper
2
Konferenzbeitrag
2
Thesis
2
Aufsatz im Buch
1
Book section
1
viewpoint
1
more ...
less ...
Language
All
English
229
Undetermined
17
German
3
Author
All
Zhang, Lu
6
Landwehr, Jan Rüdiger
5
Niculescu, Mihai
5
Dustmann, Christian
4
Torres, Ivonne M.
4
Chiswick, Barry R.
3
Furtado, Delia
3
Hanks, Lydia
3
Herrmann, Andreas
3
Jang, Soocheong
3
Kong, Haiyang
3
Kostyk, Alena
3
Leonhardt, James M.
3
Maier, Erik
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Cerigioni, Francesco
2
Chan, Eugene Y.
2
Chang, Chia-Jung
2
Chang, Yaping
2
Chattaraman, Veena
2
Darmody, Merike
2
DeMotta, Yoshiko
2
Donato, Carmela
2
Donthu, Naveen
2
Dost, Florian
2
Driesener, Carl
2
Eroglu, Sevgin
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanh T.H. Truong
2
Huhmann, Bruce A.
2
Hurst, Michael E.
2
Jame, Russell
2
Jasso, Guillermina
2
Kellaris, James J.
2
Kergoat, Marine
2
more ...
less ...
Institution
All
Institute for the Study of Labor (IZA)
3
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Tilburg University, Center for Economic Research
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Psychology & marketing
14
IZA Discussion Papers
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
Journal of marketing research
5
Asia Pacific journal of marketing and logistics
4
Judgment and Decision Making
4
Tourism management : research, policies, practice
4
Discussion paper series / IZA
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of Consumer Marketing
3
Journal of behavioral decision making
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Auditing : a journal of practice & theory
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Hitotsubashi journal of commerce & management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
201
RePEc
20
Other ZBW resources
17
EconStor
8
BASE
2
USB Cologne (business full texts)
1
Showing
91
-
100
of
249
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
92
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
93
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
94
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
95
Processing
fluency
scale development for consumer research
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
International journal of market research
63
(
2021
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Saved in:
96
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
97
The effects of company image and communication platform alignment on investor information processing
Guggenmos, Ryan D.
;
Bennett, G. Bradley
- In:
Journal of financial reporting : a publication of the …
6
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10013448030
Saved in:
98
Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?
Taylor, Eileen
;
Riley, Jennifer
- In:
Journal of capital markets studies
1
(
2017
)
1
,
pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on processing
fluency
…
Persistent link: https://www.econbiz.de/10012063518
Saved in:
99
Verpackungsdesign : je konsistenter, desto schneller, desto attraktiver?
Heidel, Bernhard
;
Hofmann, Andreas
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 6-16
Persistent link: https://www.econbiz.de/10012302506
Saved in:
100
Political conservatism and preference for (a)symmetrical brand logos
Northey, Gavin
;
Chan, Eugene Y.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 149-159
Persistent link: https://www.econbiz.de/10012271019
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->