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Search: subject:"internal brand management"
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Brand management
22
Markenführung
22
Internal brand management
18
Arbeitsverhalten
11
Brand image
11
Markenimage
11
Work behaviour
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand commitment
8
internal brand management
8
Brand
7
Markenartikel
7
Employee retention
6
Employees
6
International marketing
6
Internationales Marketing
6
Mitarbeiterbindung
6
Brand citizenship behaviour
4
Brand understanding
4
Hotel industry
4
Hotellerie
4
Job satisfaction
4
HR marketing
3
Intention to stay
3
Internal marketing
3
Personalmarketing
3
USA
3
United States
3
Arbeitskräfte
2
Arbeitszufriedenheit
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand identification
2
Employee based brand equity
2
Führungsstil
2
Internal branding
2
Interne Markenführung
2
Leadership style
2
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Undetermined
18
Free
2
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Article
26
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Article in journal
23
Aufsatz in Zeitschrift
23
research-article
2
review-article
1
Language
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English
26
Author
All
King, Ceridwyn
8
Piehler, Rico
6
Xiong, Lina
6
Burmann, Christoph
4
Bendixen, Michael Thomas
2
Grace, Debra
2
Leijerholt, Ulrika
2
Abratt, Russell
1
Afshardoost, Mona
1
Amjad, Fiza
1
Aslam, Madiha
1
Baig, Sajjad Ahmad
1
Bendixen, Michael
1
Bowden, Jana
1
Buil, Isabel
1
Cartier, Elizabeth A.
1
Chapleo, Chris
1
Curtis, Catherine
1
Du Preez, Rose
1
Elsawy, Osman Mohamed
1
Eshaghi, Mohammad Sadegh
1
Ferreira, Pedro
1
Gillani, Syed Hussain Mustafa
1
Halim, Hazem Tawfik
1
Halim, Yasser Tawfik
1
Hameed, Irfan
1
Hussainy, Syed Karamatullah
1
Kang, Yeonjung
1
Khan, Kamran
1
Koo, Bonhak
1
Legendre, Tiffany S.
1
Martínez, Eva
1
Matute, Jorge
1
O'Sullivan, Helen
1
Porricelli, Matthew S.
1
Powell, Shaun M.
1
Preez, Rose du
1
Schade, Michael
1
So, Kevin Kam Fung
1
Sousa, Bianca
1
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The journal of brand management : an international journal
5
International journal of hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
European Journal of Marketing
1
European journal of marketing : EJM
1
Future Business Journal
1
International Journal of Bank Marketing
1
Journal of hospitality marketing & management
1
Journal of management history
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Strategic Direction
1
The international journal of bank marketing : IJBM
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
23
Other ZBW resources
3
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1
Fostering organisational citizenship behaviour in the Egyptian hospitality industry : the role of
internal
brand
management
and leadership styles
Halim, Hazem Tawfik
;
Halim, Yasser Tawfik
;
Elsawy, …
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
This study explores the intricate interplay between
internal
brand
management
(IBM), leadership styles, and …
Persistent link: https://www.econbiz.de/10014505934
Saved in:
2
Employee based brand equity : a systematic review of literature, framework development, and implications for future research
Sousa, Bianca
;
Ferreira, Pedro
- In:
Journal of management history
30
(
2024
)
3
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014578210
Saved in:
3
What about context in
internal
brand
management
? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
4
Impact of
internal
brand
management
on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
5
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
6
Internal
brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
7
An examination of the role of
internal
brand
management
: impact of contractual models
Koo, Bonhak
;
Curtis, Catherine
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 503-525
Persistent link: https://www.econbiz.de/10012256147
Saved in:
8
Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
Saved in:
9
A brand within a brand : an integrated understanding of
internal
brand
management
and brand architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
10
Employees as a second audience : the effect of external communication on
internal
brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
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