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Search: subject:"knowledge model"
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Subject
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Consumer behaviour
13
Konsumentenverhalten
13
persuasion knowledge model
10
Advertising effects
9
Werbewirkung
9
Advertising
7
Persuasion knowledge model
7
Knowledge
6
Knowledge management
6
Werbung
6
Wissen
6
Wissensmanagement
6
Knowledge transfer
5
Wissenstransfer
5
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Social Web
4
Social web
4
knowledge model
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Product placement
3
Management
2
Persuasion Knowledge Model
2
Product Placement
2
Public relations
2
Reactance
2
Trust
2
cognitive model
2
constructivist and ecological rationality
2
formal rationality principle
2
imperfect knowledge model
2
maximizing family concept
2
perspective theory
2
Öffentlichkeitsarbeit
2
(in)formality
1
Actor network theory
1
Adolescents
1
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Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
30
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Konferenzschrift
1
research-article
1
Language
All
English
28
Undetermined
4
Author
All
Best, Sabine
2
Ham, Chang-Dae
2
Hennig-Thurau, Thorsten
2
Kim, Jeesun
2
Zalega, Tomasz
2
Amin, Muslim
1
Ayadi, Rim
1
Baghestani, Hamid
1
Balabanis, George
1
Ben Mrad, Selima
1
Benavent-Climent, Amadeo
1
Castonguay, Jessica
1
Dasari, Sudhakar
1
De Bruyn, Arnaud
1
De Clerck, Bernard
1
Decock, Sofie
1
Dobre, Costinel
1
Dutta, Souvik
1
Feki, Jamel
1
Fernandes, Juliana
1
Fiedler, Anne
1
Fotea, Ioan Ş.
1
Fotea, Silvia L.
1
Ghosh, Mollika
1
Goldring, Deborah
1
Guechtouli, Widad
1
Guo, Wenxia
1
Hachaichi, Yasser
1
Han, Jiseon
1
Hazira, Mohd Nasir
1
Henseler, Jörg
1
Islam, ABM Shahidul
1
Jigeesh, Nasina
1
Ju, Ilwoo
1
Kasturiratne, Dulekha
1
Kidiyoor, Gururaj
1
Kim, Hyosun
1
Kitchen, Philip J.
1
Leat, Mike
1
Lee, Hyunmin
1
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Institution
All
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Published in...
All
International journal of advertising : the review of marketing communications
3
Equilibrium
2
AMS review : official publication of the Academy of Marketing Science
1
Applied economics
1
Cogent business & management
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
International journal of knowledge management studies : IJKMS
1
International journal of production research
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality and tourism insights
1
Journal of information & knowledge management : JIKM
1
Journal of internet commerce
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Management communication quarterly : an international journal
1
Marketing Letters
1
Psychology & marketing
1
Springer Proceedings in Business and Economics
1
The accounting review : a publication of the American Accounting Association
1
The journal of product & brand management
1
Working Papers / Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
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Source
All
ECONIS (ZBW)
27
RePEc
4
Other ZBW resources
1
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32
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11
The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
Hazira, Mohd Nasir
;
Zairul, Mohd Mohd
;
Amin, Muslim
; …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 413-434
Persistent link: https://www.econbiz.de/10013189283
Saved in:
12
Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria
;
Kitchen, Philip J.
;
Dobre, Costinel
; …
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
Saved in:
13
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
14
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
15
Forecasts of growth in US residential investment : accuracy gains from consumer home-buying attitudes and expectations
Baghestani, Hamid
- In:
Applied economics
53
(
2021
)
32
,
pp. 3744-3758
Persistent link: https://www.econbiz.de/10012589536
Saved in:
16
Testing the various guises of conversational human voice : the impact of formality and personalization on customer outcomes in online complaint management
Decock, Sofie
;
De Clerck, Bernard
;
Lybaert, Chloé
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012423619
Saved in:
17
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
18
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
19
The role of CSR in crises : integration of situational crisis communication theory and the persuasion
knowledge
model
Ham, Chang-Dae
;
Kim, Jeesun
- In:
Journal of business ethics : JOBE
158
(
2019
)
2
,
pp. 353-372
Persistent link: https://www.econbiz.de/10012058196
Saved in:
20
A framework for knowledge models transformation : a step towards knowledge integration and warehousing
Ayadi, Rim
;
Hachaichi, Yasser
;
Feki, Jamel
- In:
Journal of information & knowledge management : JIKM
18
(
2019
)
2
,
pp. 1950025-1-1950025-37
Persistent link: https://www.econbiz.de/10012109498
Saved in:
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