Torbarina, Matia; Grgurić Čop, Nina; Jelenc, Lara - In: Naše gospodarstvo / Our Economy 67 (2021) 1, pp. 33-45
The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of...