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Search: subject:"masstige"
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35
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masstige
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mass prestige
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Paul, Justin
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Journal of business research : JBR
15
International journal of consumer studies
14
Journal of retailing and consumer services
4
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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European journal of international management : EJIM
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European management review : EMR
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International Journal of Innovation Management (ijim)
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
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RePEc
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subject:"massive"
(192 results)
1
Masstige
marketing in 2023 and beyond : an introduction to the special issue on
masstige
marketing
Unnithan, Anandakuttan B.
;
Laroche, Michel
;
Kumar, Ajay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014531500
Saved in:
2
Masstige
scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Impact of self-esteem and self-gifting on
masstige
purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for
Masstige
products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Conceptualizing
masstige
buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
6
The role of product design in shaping
masstige
brand passion : a
masstige
theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
7
Masstige
consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
8
Why do consumers consume
masstige
products? : a cross-cultural investigation through the lens of self-determination theory
Shahid, Shadma
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460868
Saved in:
9
Measuring consumer-based brand equity of prestigious mass brands using
masstige
mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
10
The impact of age stereotype threats on older consumers' intention to buy
masstige
brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
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