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Search: subject:"negative review"
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Viral marketing
5
Virales Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Negative review
4
Beschwerdemanagement
2
Beziehungsmarketing
2
Complaint management
2
Online retailing
2
Online review
2
Online-Handel
2
Relationship marketing
2
Anger
1
Anxiety
1
Apology
1
Authenticity
1
Booking intention
1
Brand image
1
Brand management
1
Competence-based negative review
1
Consumer forgiveness
1
Deception detection
1
Dienstleistungsqualität
1
Distrust
1
Explanations
1
Fake review
1
Hotel industry
1
Hotellerie
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Integrity-based negative review
1
Internet marketing
1
Management response
1
Markenführung
1
Markenimage
1
Metadiscourse
1
Mobile Anwendung
1
Mobile app adoption
1
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English
7
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Ghosh, Tathagata
2
Azimi, Shabnam
1
Chan, Kwong
1
Cui, Geng
1
El-Said, Osman Ahmed
1
He, Yongfu
1
Jiang, Lan
1
Kim, Rae Yule
1
Krasnikov, Alexander
1
Li, Chunyu
1
Mandal, Santanu
1
Su, Chenting
1
Zhao, Haichuan
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
7
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1
Webcare quality : conceptualisation, scale development and validation
Ghosh, Tathagata
;
Mandal, Santanu
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1556-1590
Persistent link: https://www.econbiz.de/10012395567
Saved in:
2
To defend or not to defend? : how responses to negative customer review affect prospective customers' distrust and purchase intention
Zhao, Haichuan
;
Jiang, Lan
;
Su, Chenting
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 45-64
Persistent link: https://www.econbiz.de/10012289421
Saved in:
3
How fakes make it through : the role of review features versus consumer characteristics
Azimi, Shabnam
;
Chan, Kwong
;
Krasnikov, Alexander
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 523-537
Persistent link: https://www.econbiz.de/10013399718
Saved in:
4
The influx of skeptics : an investigation of the diffusion cycle effect on online review
Kim, Rae Yule
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 821-835
Persistent link: https://www.econbiz.de/10012419600
Saved in:
5
The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews : the mediation of sense-making
Li, Chunyu
;
Cui, Geng
;
He, Yongfu
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293770
Saved in:
6
Impact of online reviews on hotel booking intention : the moderating role of brand image, star category, and price
El-Said, Osman Ahmed
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012170425
Saved in:
7
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
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