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Search: subject:"parasocial relationships"
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Parasocial relationships
13
Beziehungsmarketing
12
Relationship marketing
12
Social Web
12
Social web
12
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
6
Online-Marketing
6
parasocial relationships
6
Social media influencers
5
Social relations
5
Soziale Beziehungen
5
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Brand
3
Brand image
3
Confidence
3
Markenartikel
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Vertrauen
3
social media influencers
3
Advertising effects
2
Athletes
2
Identity
2
Influencer marketing
2
Intimate self-disclosure
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Parasocial Relationships
2
Reference group acceptance
2
Social relationships
2
Sportler
2
Trust
2
Werbewirkung
2
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20
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Article
22
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20
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20
research-article
1
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English
22
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Kian Yeik Koay
2
Anderson, Kelley Cours
1
Ashraf, Arif
1
Baptista, Paulo de Paula
1
Berkelaar, Brenda L.
1
Bi, Nicky Chang
1
Bradley, Tiegan
1
Canduela, Jesus
1
Cheah, Chee Wei
1
Chen, Chih Ping
1
Chuah, Stephanie Hui-wen
1
Cocker, Hayley
1
Cronin, James
1
Daunt, Kate L.
1
Decker, Reinhold
1
Eugene Cheng-xi Aw
1
Gdanska-Ast, Monika
1
Giertz, Johann N.
1
Hameed, Irfan
1
Hammerschmidt, Maik
1
Hass, Ashley
1
Hollebeek, Linda D.
1
Jian, Ling
1
Jones, Scott
1
Kaur, Simran
1
Kim, Juran
1
Kim, Sang Jin
1
Klostermann, Jan
1
Leite, Fernanda Polli
1
Lim, Weng Marc
1
Lindsay, Claire
1
Liu, Wei
1
Luoma-aho, Vilma
1
Mardon, Rebecca
1
Marshall, Kristen
1
Mattila, Anna S.
1
Max, Alexander
1
Meißner, Martin
1
Nisbett, Gwen S.
1
Piacentini, Maria
1
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Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
Asia Pacific journal of marketing and logistics
1
Human relations
1
International Journal of Interactive Communication Systems and Technologies (IJICST)
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of Service Management
1
Journal of internet commerce
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
20
Other ZBW resources
2
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22
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1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
When
parasocial
relationships
turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Self-influencer congruence,
parasocial
relationships
, credibility, and purchase intentions : a sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Yap, Jia Ying
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
Saved in:
4
How broadcasters' characteristics affect viewers' loyalty : the role of
parasocial
relationships
Liu, Wei
;
Wang, Zongshui
;
Jian, Ling
;
Sun, Zhuo
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 241-259
Persistent link: https://www.econbiz.de/10014486686
Saved in:
5
True or performative allyship : a matter of perception in search of cause-related marketing authenticity
Xue, Xunyue
;
Mattila, Anna S.
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015072022
Saved in:
6
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
7
"I will buy what my "friend" recommends" : the effects of
parasocial
relationships
, influencer credibility and self-esteem on purchase intentions
Bi, Nicky Chang
;
Zhang, Ruonan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10014313188
Saved in:
8
How do social media influencers inspire consumers' purchase decisions? : the mediating role of
parasocial
relationships
Ashraf, Arif
;
Hameed, Irfan
;
Saeed, S. Amir
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010
Saved in:
9
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
10
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and
parasocial
relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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