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Search: subject:"promotion strategy"
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Subject
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promotion strategy
14
Promotion strategy
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Strategic management
3
Strategisches Management
3
promotion mix
3
sport marketing
3
sport promotion
3
Hotel industry
2
Hotellerie
2
International promotion strategy
2
Internet marketing
2
Lieferkette
2
Online-Marketing
2
Performance
2
Promotion Strategy
2
Sales promotion
2
Supply chain
2
Verkaufsförderung
2
cross-price elasticities
2
export promotion strategy
2
marketing mix
2
multivariate time-series techniques
2
retailing
2
APPEAL OF THE MARKET
1
Acceptance of users
1
Accounting
1
Advertising effects
1
Australia
1
Australien
1
Bestellung
1
Beziehungsmarketing
1
Brand image
1
COVID-19 pandemic
1
Canada
1
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Online availability
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Undetermined
19
Free
11
Type of publication
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Article
31
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
17
Aufsatz in Zeitschrift
17
Thesis
2
Working Paper
1
research-article
1
review-article
1
Language
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English
24
Undetermined
12
Romanian
1
Author
All
MIHAI, Alexandru Lucian
3
POEL, D. VAN DEN
2
VINDEVOGEL, B.
2
WETS, G.
2
Ahn, Tae-hong
1
Al-Sharif, Bader Mustafa
1
Al-Slehat, Zaher Abdel Fattah
1
Azar, Goudarz
1
Batsakis, Georgios
1
Bronnenberg, Bart J.
1
CAPATINA, Alexandru
1
CRISTEA, Dragos
1
Cai, Gangwei
1
Catoiu, Iacob
1
Chang, Yi-Lin
1
Chen, Falin
1
Cheng, T. C. E.
1
Chi-Chuan, Wang
1
Ekinci, Yeliz
1
Fatemi, Mehdi
1
Ganesh, K.
1
Gao, Jing
1
Gao, Weijun
1
Grisolía, José M.
1
Grossberg, Kenneth Alan
1
Gruescu, Ramona
1
Güran, Aysun
1
Heiets, Iryna
1
Hsiao, Hsin-I
1
Hsu, Min Chih
1
Hultman, Magnus
1
Jiang, Xinhong
1
Kannan, P.K.
1
Koo, Bon-ki
1
Kordos, Marcel
1
Kumble, Sushma
1
Kühn, Marié-Luce
1
Lane, Tom D. T.
1
Lee, Jennifer J.
1
Lee, Timothy J.
1
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
2
International Monetary Fund (IMF)
1
Published in...
All
SEA - Practical Application of Science
3
Journal of business research : JBR
2
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
2
Annals of marketing-mba
1
Annals of the University of Petrosani, Economics
1
CrossCultural Management Journal
1
IMF Working Papers
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Institute of Economic Research Working Papers
1
International journal of business performance management : IJBPM
1
International journal of economics and finance
1
International journal of hospitality management
1
International journal of market research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Iranian Economic Review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of food products marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing Science
1
Marketing i menedžment innovacij : m&mi
1
Renewable and Sustainable Energy Reviews
1
Research in world economy
1
Revista de Marketing Online (Journal of Online Marketing)
1
Risk in Contemporary Economy
1
Strategy & Leadership
1
Technological forecasting & social change : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Вестник Омского университета. Серия «Экономика»
1
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ECONIS (ZBW)
17
RePEc
15
BASE
2
Other ZBW resources
2
EconStor
1
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1
Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
4
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
Saved in:
2
Newsvendor model with voucher sales : a distributionally robust approach
Zhong, Yuanguang
;
Jiang, Xinhong
;
Zhang, Xiong
;
Min, Jie
; …
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2644-2671
Persistent link: https://www.econbiz.de/10014513276
Saved in:
3
On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms
Hultman, Magnus
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014535221
Saved in:
4
Development of a hybrid model to plan segment based optimal
promotion
strategy
Ekinci, Yeliz
;
Güran, Aysun
- In:
International journal of market research
65
(
2023
)
5
,
pp. 642-662
Persistent link: https://www.econbiz.de/10014368523
Saved in:
5
Zero price effect on hotel demand : evidence from a discrete choice experiment
Zhang, Xian
;
Grisolía, José M.
;
Lane, Tom D. T.
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013556798
Saved in:
6
Analysis of software promotion strategies in product-service integrated supply chains
Li, Kai
;
Xia, Lulu
;
Zhao, Nenggui
;
Zhou, Tao
- In:
Industrial Management & Data Systems
124
(
2023
)
1
,
pp. 253-290
lower than that in Nash game irrespective of the
promotion
strategy
in profit sharing context. When revenue sharing contract …
Persistent link: https://www.econbiz.de/10014826353
Saved in:
7
Designing online communication mix for machinery manufacturers
Spivakovskyy, Sergiy
;
Spivakovska, Tetiana
;
Zozulov, …
- In:
International journal of business performance …
23
(
2022
)
1/2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012798756
Saved in:
8
The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Cai, Gangwei
;
Xu, Lei
;
Gao, Weijun
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495090
Saved in:
9
USA trade policy agenda perspectives in international trade
Kordos, Marcel
-
2017
promotion
strategy
, the impact of trade on the US economy and international trade development as well as President's Obama …
Persistent link: https://www.econbiz.de/10012232537
Saved in:
10
A study on users' willingness to accept mobility as a service based on UTAUT model
Ye, Jianhong
;
Zheng, Jiaqi
;
Yi, Fabin
- In:
Technological forecasting & social change : an …
157
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012516172
Saved in:
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