Izogo, Ernest Emeka; Ogba, Ike-Elechi; Nwekpa, Kenneth … - In: African Journal of Economic and Management Studies 7 (2016) 1, pp. 30-53
outstanding determinant of relationship marketing within the retail stores context followed by relational orientation, commitment … to have a strong positive impact on commitment. Relational orientation was found to have a strong positive impact on … such, even if retail firms build strong trust, commitment and relational orientation with customers through quality …