Qu, Yi; Cieślik, Andrzej; Fang, Shanshan; Qing, Yuxiao - In: Digital business 3 (2023) 2, pp. 1-14
Recent studies indicate that online interactions generate significant effects on consumer behavior, such as customer loyalty and satisfaction, through shopping values, while there are only very few studies devoted to user stickiness. Therefore, the purpose of this paper is to contribute to the...