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Search: subject:"teasing"
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teasing
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Continuing to broaden the marketing concept : making the world a better place
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ECONIS (ZBW)
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subject:"leasing"
(6,212 results)
1
Weight-related
teasing
as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements : insights from generation Z
Bharadwaj, Samrat
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 468-493
Persistent link: https://www.econbiz.de/10013367920
Saved in:
2
Curiosity and its implications for consumer behavior
Hsee, Christopher K.
;
Ruan, Bowen
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 223-239)
.
2020
Persistent link: https://www.econbiz.de/10012321208
Saved in:
3
The
teasing
effect : an underappreciated benefit of creating and resolving an uncertainty
Ruan, Bowen
;
Hsee, Christopher K.
;
Lu, Zoe Y.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 556-570
Persistent link: https://www.econbiz.de/10011912733
Saved in:
4
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
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