Search Results - subject:"urge to buy"

The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Melati, Ina; Purwanto, Bernardinus; Caturyani, Yessy; … - In: Cogent business & management 11 (2024) 1, pp. 1-15

influence mechanism of the urge to buy impulsively as a mediator. Validating the role of the urge to buy impulsively as a … analyzing using Partial Least Squares (PLS) for a more robust model on 310 respondents validate that the urge to buy impulsively …

Persistent link: https://www.econbiz.de/10014529776

Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers

Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193

Persistent link: https://www.econbiz.de/10015050009

The influence of intensity of TikTok use, utilitarian value, and hedonic value on impulsive buying mediated by urge to buy impulsively

Rani, Vitria Zhuanita; Rofiq, Ainur; Juwita, Himmiyatul … - 2023

Persistent link: https://www.econbiz.de/10014327348

To buy or not to buy, that is the question : understanding the determinants of the urge to buy impulsively on Instagram Commerce

Herzallah, Doaa; Muñoz Leiva, Francisco; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 477-493

Persistent link: https://www.econbiz.de/10013536250

Deciphering "urge to buy" : a meta-analysis of antecedents

Paul, Justin; Jaspreet Kaur; Arora, Shivani; Singh, … - In: International journal of market research 64 (2022) 6, pp. 773-798

Persistent link: https://www.econbiz.de/10013438776

How do social media influencers induce the urge to buy impulsively? : social commerce context

Shamim, Komal; Azam, Muhammad; Islam, Tahir - In: Journal of retailing and consumer services 77 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014462162

Modelling the antecedents of online impulse buying in cross-cultural context

Bashar, Abu; Singh, Shalini; Pathak, Vivek Kumar - In: International journal of electronic marketing and … 15 (2024) 2, pp. 139-160

Persistent link: https://www.econbiz.de/10015063934

Forecasting impulsive consumers driven by macro-influencers posts : intervention of followers' flow state and perceived informativeness

Zafar, Abaid Ullah; Shahzad, Mohsin; Ashfaq, Muhammad; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014438473

Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers

Nawaz, Nainan; Rehman, Hina; Kashif, Sadaf - In: International journal of electronic marketing and … 14 (2023) 2, pp. 202-224

Persistent link: https://www.econbiz.de/10014310011

Why online consumers have the urge to buy impulsively : roles of serendipity, trust and flow experience

Bao, Zheshi; Yang, Jing - In: Management decision 60 (2022) 12, pp. 3350-3365

Persistent link: https://www.econbiz.de/10013455972