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Search: subject:"virtual community"
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Subject
All
Social Web
20,723
Social web
20,723
Online-Marketing
5,905
Internet marketing
5,851
Consumer behaviour
4,775
Konsumentenverhalten
4,775
Soziales Netzwerk
2,375
Social network
2,274
Viral marketing
2,217
Virales Marketing
2,216
Beziehungsmarketing
2,057
Relationship marketing
2,057
Electronic Commerce
1,851
E-commerce
1,802
Markenführung
1,792
Brand management
1,791
Social media
1,770
social media
1,697
Online retailing
1,494
Online-Handel
1,494
Digitalisierung
1,415
Digitization
1,390
Internet
1,307
Markenimage
1,009
Brand image
1,003
Web 2.0 technologies
942
Web 2.0-Technologien
940
Digital platform
902
Digitale Plattform
899
Customer integration
875
Kundenintegration
875
Öffentlichkeitsarbeit
802
Public relations
787
Wissensmanagement
755
Knowledge management
747
Deutschland
698
Marketingmanagement
695
Marketing management
690
Germany
685
Social relations
669
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Online availability
All
Undetermined
8,971
Free
4,599
Type of publication
All
Article
15,012
Book / Working Paper
5,748
Journal
5
Type of publication (narrower categories)
All
Article in journal
12,093
Aufsatz in Zeitschrift
12,093
Aufsatz im Buch
2,904
Book section
2,904
Graue Literatur
1,134
Non-commercial literature
1,134
Arbeitspapier
864
Working Paper
864
Hochschulschrift
425
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
303
Thesis
229
Conference paper
182
Konferenzbeitrag
182
Ratgeber
119
Guidebook
108
Konferenzschrift
100
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
research-article
16
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Interview
10
Reprint
9
Mehrbändiges Werk
7
Multi-volume publication
7
Systematic review
7
Übersichtsarbeit
7
Amtliche Publikation
5
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Language
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English
18,796
German
1,939
French
24
Undetermined
16
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Lithuanian
1
Swedish
1
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Author
All
Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Stieglitz, Stefan
16
Wirtz, Bernd W.
16
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of advertising research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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Source
All
ECONIS (ZBW)
20,725
Other ZBW resources
20
RePEc
16
BASE
2
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
31
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31
State roles in platform governance : AI's regulatory geographies
Ferrari, Fabian
- In:
Competition & change : the journal of global business …
28
(
2024
)
2
,
pp. 340-358
Persistent link: https://www.econbiz.de/10014631341
Saved in:
32
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
33
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini
;
Lekakis, Eleftheria J.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Saved in:
34
Share or not share knowledge : posters versus lurkers in organisational online knowledge sharing and internal marketing
Nguyen Tuyet-Mai
;
Fry, Marie-Louise
;
Arli, Denni
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014631684
Saved in:
35
How conspicuousness becomes productive on social media
Bainotti, Lucia
- In:
Marketing theory
24
(
2024
)
2
,
pp. 339-356
Persistent link: https://www.econbiz.de/10014631853
Saved in:
36
Digitalization and trade participation of SMEs
Añón Higon, María Dolores
;
Bonvin, Daniel
- In:
Small business economics : an international journal
62
(
2024
)
3
,
pp. 857-877
Persistent link: https://www.econbiz.de/10014632713
Saved in:
37
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
38
Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
Saved in:
39
Stablecoins: regulatory responses to their promise of stability
Crisanto, Juan Carlos
;
Ehrentraud, Johannes
;
Garcia …
-
2024
Persistent link: https://www.econbiz.de/10014540559
Saved in:
40
The evolution of corporate Twitter usage
Al Guindy, Mohamed
;
Naughton, James P.
;
Riordan, Ryan
- In:
Journal of business finance & accounting : JBFA
51
(
2024
)
3/4
,
pp. 819-845
Persistent link: https://www.econbiz.de/10014541709
Saved in:
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