EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"werbung"
Narrow search

Narrow search

Year of publication
Subject
All
Werbung 13,888 Online-Marketing 13,139 Internet marketing 12,822 Advertising 9,866 Konsumentenverhalten 8,128 Consumer behaviour 8,121 Social Web 6,109 Social web 6,108 Werbewirkung 5,867 Advertising effects 5,758 Internationales Marketing 5,127 International marketing 5,096 Markenführung 3,095 Brand management 3,089 Marketingmanagement 2,735 Marketing management 2,682 Deutschland 2,616 Theorie 2,607 Theory 2,570 USA 2,301 Electronic Commerce 2,277 E-commerce 2,142 Online retailing 2,131 Online-Handel 2,131 United States 2,108 Beziehungsmarketing 2,070 Relationship marketing 2,070 Germany 2,001 Markenimage 1,891 Viral marketing 1,888 Virales Marketing 1,887 Marketing 1,863 Brand image 1,859 Direktmarketing 1,505 Direct marketing 1,473 Internet 1,433 Markenartikel 1,163 Werbepsychologie 1,162 Brand 1,080 Psychology of advertising 1,055
more ... less ...
Online availability
All
Undetermined 9,948 Free 4,634
Type of publication
All
Article 21,230 Book / Working Paper 13,987 Journal 305 Database 1 Other 1
Type of publication (narrower categories)
All
Article in journal 16,359 Aufsatz in Zeitschrift 16,359 Aufsatz im Buch 3,478 Book section 3,478 Graue Literatur 2,231 Non-commercial literature 2,231 Working Paper 1,469 Arbeitspapier 1,424 Hochschulschrift 1,396 Thesis 890 Collection of articles of several authors 863 Sammelwerk 863 Aufsatzsammlung 513 Lehrbuch 492 Case study 417 Fallstudie 417 Textbook 417 Bibliografie enthalten 351 Bibliography included 351 Ratgeber 342 Konferenzschrift 338 Guidebook 317 Dissertation u.a. Prüfungsschriften 248 Conference paper 186 Konferenzbeitrag 186 Conference proceedings 157 Reprint 118 Handbook 104 Handbuch 104 Amtsdruckschrift 101 Government document 101 Glossar enthalten 99 Glossary included 99 Collection of articles written by one author 87 Sammlung 87 Wörterbuch 56 Systematic review 43 Übersichtsarbeit 43 No longer published / No longer aquired 41 Statistik 41
more ... less ...
Language
All
English 26,892 German 6,235 Undetermined 2,093 French 146 Italian 51 Spanish 44 Polish 40 Russian 38 Swedish 27 Hungarian 16 Dutch 15 Danish 12 Bulgarian 8 Finnish 8 Norwegian 8 Portuguese 6 Serbian 5 Czech 4 Croatian 4 Romanian 4 Ukrainian 4 Arabic 2 Japanese 2 Slovak 2 Turkish 2 Afrikaans 1 Multiple languages 1 Slovenian 1 Chinese 1
more ... less ...
Author
All
Pelsmacker, Patrick de 70 Kreutzer, Ralf T. 69 Eisend, Martin 65 Kaiser, Harry M. 61 Taylor, Charles Raymond 56 Gierl, Heribert 55 Okazaki, Shintaro 47 Kind, Hans Jarle 42 Anderson, Simon P. 41 Esch, Franz-Rudolf 39 Pepels, Werner 37 Wilbur, Kenneth C. 37 Dens, Nathalie 34 Diehl, Sandra 34 Saffer, Henry 34 Septianto, Felix 33 Bruhn, Manfred 32 Goldfarb, Avi 32 Mueller, Barbara 32 Nickel, Volker 32 Tucker, Catherine 32 Meffert, Heribert 31 Skiera, Bernd 31 Pflaum, Dieter 30 Reijmersdal, Eva A. van 30 Rosengren, Sara 30 Stafford, Marla Royne 30 Terlutter, Ralf 30 Yoon, Sukki 30 Dahlén, Micael 29 Huber, Frank 29 Kotabe, Masaaki 29 Bauer, Hans H. 28 Czinkota, Michael R. 28 Dwivedi, Yogesh Kumar 28 Yoon, Hye Jin 28 Bellman, Steven 27 Fritz, Wolfgang 27 Ghose, Anindya 27 Huh, Jisu 27
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 150 National Bureau of Economic Research 97 IGI Global 29 American Marketing Association 24 Zentralausschuss der Werbewirtschaft 23 Deutscher Dialogmarketing Verband 18 Information Resources Management Association 18 Haufe-Lexware GmbH & Co. KG 16 OECD 16 Springer Gabler <Firma> 15 Books on Demand GmbH <Norderstedt> 14 Nomos Verlagsgesellschaft 12 Axel-Springer-Verlag 11 Universität Mannheim 11 Edward Elgar Publishing 10 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 10 UNCTAD / Secretariat 10 Zentralverband der Deutschen Werbewirtschaft 10 Deutsche Werbewissenschaftliche Gesellschaft 9 European Society for Opinion and Marketing Research 9 Fördergesellschaft Marketing an der Universität Augsburg 9 GATE Germany, Konsortium Internationales Hochschulmarketing 9 Springer International Publishing 9 Verlag Dr. Kovač 9 Arbeitskreis Werbefernsehen der Deutschen Wirtschaft 8 Erasmus Research Institute of Management 8 IP Deutschland GmbH <Köln> 8 International Chamber of Commerce 8 Springer-Verlag GmbH 8 Österreichische Werbewissenschaftliche Gesellschaft 8 International Trade Centre 7 MITP Verlags-GmbH & Co. KG 7 Peter Lang GmbH 7 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Technische Universität Braunschweig 7 UVK Verlagsgesellschaft mbH 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 epubli GmbH 7 Bundesstelle für Aussenhandelsinformation 6 Deutscher Direktmarketing-Verband 6
more ... less ...
Published in...
All
Journal of business research : JBR 597 Journal of advertising research 477 Journal of advertising : official publication of the American Academy of Advertising 282 International journal of advertising : the quarterly review of marketing communications 273 International journal of advertising : the review of marketing communications 265 Journal of marketing communications 265 SpringerLink / Bücher 261 Journal of retailing and consumer services 243 International journal of internet marketing and advertising : IJIMA 233 Journal of advertising 199 Psychology & marketing 179 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 169 Journal of global marketing 166 International marketing review 153 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 153 Management science : journal of the Institute for Operations Research and the Management Sciences 152 Journal of promotion management : JPM 150 Journal of marketing 143 European journal of marketing : EJM 136 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 136 Journal of international marketing 133 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 127 Industrial marketing management : the international journal for industrial and high-tech firms 125 Journal of marketing research : JMR 121 Journal of promotion management : innovations in planning and applied research 119 Springer eBook Collection 119 International journal of hospitality management 116 International journal of electronic marketing and retailing : IJEMR 102 Marketing intelligence & planning 100 NBER working paper series 97 Tourism management : research, policies, practice 97 Information systems research : ISR 94 European journal of operational research : EJOR 92 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 91 Business horizons 89 Young consumers : insight and ideas for responsible marketers 88 Journal of international consumer marketing 86 The journal of product & brand management 86 Journal of marketing management : MM 85 Technological forecasting & social change : an international journal 85
more ... less ...
Source
All
ECONIS (ZBW) 33,407 USB Cologne (EcoSocSci) 1,994 EconStor 58 USB Cologne (business full texts) 36 BASE 10 ArchiDok 7 OLC EcoSci 7 RePEc 5
more ... less ...
Showing 91 - 100 of 35,524
Cover Image
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
Cover Image
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo; Mariani, Marcello M. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
Cover Image
Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
Cover Image
Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines
Ong, Ardvin Kester S.; German, Josephine D.; Almario, … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-12
Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....
Persistent link: https://www.econbiz.de/10014583222
Saved in:
Cover Image
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke; Sung, Billy - In: The journal of brand management : an international journal 31 (2024) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
Cover Image
The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel - In: The European accounting review 33 (2024) 1, pp. 279-311
Persistent link: https://www.econbiz.de/10014583999
Saved in:
Cover Image
Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
Saved in:
Cover Image
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha; Strycharz, Joanna; Reijmersdal, Eva A. van - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
Cover Image
Market entry as a marketplace owner : when and why should you sell on your marketplace?
Rösch, Jürgen - In: Journal of business economics : JBE 94 (2024) 3, pp. 525-541
Persistent link: https://www.econbiz.de/10014546929
Saved in:
Cover Image
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
  • First
  • Prev
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...