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Search: subject_exact:"Industriegütermarketing"
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B-to-B-Marketing
3,444
Business-to-business marketing
3,444
Lieferantenmanagement
1,462
Supplier relationship management
1,462
Relationship marketing
753
Beziehungsmarketing
749
Marketingmanagement
449
Marketing management
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Investitionsgütermarketing
396
Electronic Commerce
344
E-commerce
336
Deutschland
313
Theory
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Theorie
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301
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277
Business-to-Business-Marketing
276
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269
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266
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266
Salespeople
257
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257
Marketing
224
Consumer behaviour
207
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189
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182
Social web
182
B2B
165
Online-Marketing
165
Value creation
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162
Bundling strategy
160
Leistungsbündel
160
Customer satisfaction
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154
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Kleinaltenkamp, Michael
68
Backhaus, Klaus
53
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
19
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Voeth, Markus
18
Jacob, Frank
17
Kowalkowski, Christian
17
Baumgarth, Carsten
16
Hofmaier, Richard
16
Plinke, Wulff
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Pepels, Werner
14
Weiber, Rolf
14
Grewal, Rajdeep
13
Lilien, Gary L.
13
Belz, Christian
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Ehret, Michael
11
Kumar, V.
11
Rangarajan, Deva
11
Snehota, Ivan
11
Strothmann, Karl-Heinz
11
Ahearne, Michael
10
Anderson, James C.
10
Godefroid, Peter
10
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10
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9
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IMP Group
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American Marketing Association
2
BDW, Deutscher Kommunikationsverband
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European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Konstruktion und Entwicklung
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Haufe-Lexware GmbH & Co. KG
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Infoteam Sales Process Consulting
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Vertriebsingenieur-Tagung <2, 1982, Düsseldorf>
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bayerischer Industrie- und Handelskammertag
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1
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1
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1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
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1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
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Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
75
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
3,559
USB Cologne (EcoSocSci)
180
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1091
Buyer-seller relationships of the dental devices industry in Taiwan : perspective of relationship
Wang, Yi-Sheng
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 169-186
Persistent link: https://www.econbiz.de/10011917200
Saved in:
1092
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
1093
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
1094
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
1095
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
Saved in:
1096
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
1097
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
1098
Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Gesell, Claudia
;
Glas, Andreas
;
Eßig, Michael
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011956320
Saved in:
1099
Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
1100
Do sales people trust new customers because of who they are?
Gaczek, Piotr
;
Leszczyński, Grzegorz
;
Zieliński, Marek
- In:
The IMP journal
12
(
2018
)
3
,
pp. 498-518
Persistent link: https://www.econbiz.de/10011958916
Saved in:
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