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Search: subject_exact:"Konsumgütermarketing"
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811
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Meffert, Heribert
214
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205
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160
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120
Belz, Christian
60
Wiedmann, Klaus-Peter
56
Homburg, Christian
54
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51
Kirchgeorg, Manfred
48
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47
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46
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43
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39
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37
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35
Kerin, Roger A.
34
Koschnick, Wolfgang J.
34
Raffée, Hans
34
Huber, Frank
33
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27
Schögel, Marcus
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Leeflang, Peter
26
Zentes, Joachim
26
Fill, Chris
25
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25
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24
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OECD
13
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13
Duncker & Humblot
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11
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10
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9
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8
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7
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7
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6
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6
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6
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6
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection / Business and Economics
92
Gabler Edition Wissenschaft
75
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71
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68
Journal of marketing education : JME
67
Journal of marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
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53
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47
Hamburger Schriften zur Marketingforschung
47
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43
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41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of historical research in marketing
39
Marketing intelligence & planning
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of macromarketing
38
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38
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36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
32
Premier reference source
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Marketing : ZFP ; journal of research and management
31
Journal of research in marketing and entrepreneurship : JRME
30
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29
Journal of strategic marketing
29
Neue betriebswirtschaftliche Forschung : Nbf
29
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29
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ECONIS (ZBW)
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4,383
EconStor
9
OLC EcoSci
1
Showing
811
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811
The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Hersleth, Stine Alm
;
Kubberød, Elin
;
Gonera, Antje
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 176-194
Persistent link: https://www.econbiz.de/10013369610
Saved in:
812
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
813
Marketing/entrepreneurship interface research priorities (2023-2026)
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 405-419
Persistent link: https://www.econbiz.de/10013369674
Saved in:
814
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2022 : AMA educators proceedings volume 33 : online and Las Vegas, 10 - 11 February and 18 - 20 Febru...
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
-
AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10013369730
Saved in:
815
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
-
AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10013369772
Saved in:
816
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
-
AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10013369774
Saved in:
817
Externalities across advertising markets
Devaux, Rémi
;
Bomsel, Olivier
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 152-175
Persistent link: https://www.econbiz.de/10013370982
Saved in:
818
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
819
Adaptive marketing capability and product innovations : the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
Ali, Shabahat
;
Wu, Weiwei
;
Ali, Sadaqat
- In:
European journal of innovation management
25
(
2022
)
4
,
pp. 1056-1091
Persistent link: https://www.econbiz.de/10013371350
Saved in:
820
Can the marketing innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith
;
Das, Jyoti Ranjan
- In:
International journal of innovation science
14
(
2022
)
3/4
,
pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
Saved in:
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