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Search: subject_exact:"Marketingpolitik"
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Marketing
18,838
Marketingmanagement
16,870
Marketing management
16,166
Theorie
3,854
Theory
3,842
Konsumentenverhalten
3,481
Consumer behaviour
3,477
Deutschland
3,286
Germany
2,926
Beziehungsmarketing
2,389
Relationship marketing
2,375
USA
2,047
United States
1,930
Strategisches Management
1,850
Markenführung
1,775
Brand management
1,774
Online-Marketing
1,488
Internet marketing
1,409
Marktforschung
1,327
Unternehmenserfolg
1,209
Firm performance
1,171
Innovation
1,170
Strategic management
1,127
Marketingtheorie
1,106
Werbung
1,075
Marketing theory
1,057
Market research
1,017
KMU
984
SME
983
Internationales Marketing
939
Advertising
895
Management
890
Social Web
880
Social web
880
International marketing
871
Markenimage
731
Markenartikel
724
Electronic Commerce
717
Innovationsmanagement
715
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711
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5,496
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2,103
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13,213
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415
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9,571
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2,081
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2,081
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1,753
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1,656
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1,384
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1,147
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1,035
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872
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860
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860
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860
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771
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689
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689
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548
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416
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373
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350
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224
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224
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174
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140
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97
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87
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87
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19,856
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11,042
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191
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35
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27
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25
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Author
All
Meffert, Heribert
258
Kotler, Philip
245
Bruhn, Manfred
239
Pepels, Werner
158
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
69
Kirchgeorg, Manfred
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
54
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
50
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Dichtl, Erwin
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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Institution
All
Springer Fachmedien Wiesbaden
168
American Marketing Association
117
European Society for Opinion and Marketing Research
34
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Edward Elgar Publishing
23
IGI Global
21
Haufe-Lexware GmbH & Co. KG
20
Verlag Dr. Kovač
20
De Gruyter Oldenbourg
19
Fachhochschule Reutlingen / European School of Business
17
National Bureau of Economic Research
17
W. Kohlhammer GmbH
17
OECD
16
Verlag Franz Vahlen
16
Duncker & Humblot
15
Uni-Taschenbücher GmbH
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Springer-Verlag GmbH
14
Springer Gabler <Firma>
13
Springer International Publishing
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UVK Verlagsgesellschaft mbH
12
Chartered Institute of Marketing
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
American Management Association
10
Deutsche Marketing-Vereinigung
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
Wiley-VCH
9
AMACOM
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Berliner Wissenschafts-Verlag
7
Campus Verlag
7
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SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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Source
All
ECONIS (ZBW)
27,668
USB Cologne (EcoSocSci)
4,875
OLC EcoSci
17
EconStor
14
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401
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410
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401
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
402
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
403
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
404
Overcoming the liability of patenting in early-stage ventures with market orientation
Chen, Li-Wei
;
Welbourne Eleazar, Miranda J.
;
Lee, Soo Hoon
- In:
Industry and innovation
31
(
2024
)
4
,
pp. 501-524
Persistent link: https://www.econbiz.de/10014554186
Saved in:
405
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
406
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
407
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
408
Examining the linkage between managerial ties and firm performance : the mediating role of marketing capabilities and moderation role of industry : a meta-analytic approach
Shukla, Abhishek
;
Varshney, Jyoti
;
Raj, Alok
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 122-134
Persistent link: https://www.econbiz.de/10014555720
Saved in:
409
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
410
Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
Saved in:
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