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Search: subject_exact:"Segmentierung von Konsumenten"
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Wiedmann, Klaus-Peter
12
Hanna, Rema
10
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Hudders, Liselot
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Olken, Benjamin A.
10
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
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7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
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De Jans, Steffi
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Drees, Norbert
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Dupas, Pascaline
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Ebbes, Peter
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Galeotti, Andrea
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Gupta, Shruti
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Halfmann, Marion
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Hennigs, Nadine
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Muthers, Helmut
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Puntoni, Stefano
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Reijmersdal, Eva A. van
5
Robinson, Jonathan
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Sapi, Geza
5
Schertler, Walter
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Stroud, Dick
5
Wenzel, Eike
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Eric Cuvillier <Firma>
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Fördergesellschaft Marketing an der Universität Augsburg
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Haufe-Lexware GmbH & Co. KG
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MITP Verlags-GmbH & Co. KG
2
Steria Mummert Consulting AG
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2
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ATOUT France <Paris>
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American Management Association
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1
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1
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Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
2,449
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91
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
92
Customer concentration and target price accuracy
Yun, Mu Shu
;
Cheng, Lee-Young
;
Zhao, Yan
- In:
Review of quantitative finance and accounting
61
(
2023
)
3
,
pp. 995-1028
Persistent link: https://www.econbiz.de/10014342127
Saved in:
93
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
94
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
95
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
96
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
97
Influence of consumer tribalism on purchase behaviour : an empirical study through the lens of tribalism using recreational running groups/clubs in India
Charan, M.
- In:
International journal of Indian culture and business …
29
(
2023
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10014318435
Saved in:
98
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
99
Seniorenwirtschaft : Management und Perspektiven
Reinhardt, Elke Maria
(
ed.
);
Grunwald, Klaus
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014279564
Saved in:
100
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
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