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Social media influencers : an effective marketing approach?

Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014294788

Social media influencers and consumer engagement : a review and future research agenda

Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130

Persistent link: https://www.econbiz.de/10014427258

Social media influencers as human brands : an interactive marketing perspective

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109

Persistent link: https://www.econbiz.de/10013536282

Social media influencers as mediators of commercial messages

Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27

Persistent link: https://www.econbiz.de/10014287951

Social media influencers' community and content strategy and follower engagement behavior in the presence of competition : an Instagram-based investigation

Tafesse, Wondwesen; Wood, Bronwyn P. - In: The journal of product & brand management 32 (2023) 3, pp. 406-419

Persistent link: https://www.econbiz.de/10014229057

Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in fashion hauls on Instagram, and how do these perceptions affect purchase int...

Mahn, Luisa - In: Marketing review St. Gallen : Marketingfachzeitschrift … 40 (2023) 5, pp. 52-58

Persistent link: https://www.econbiz.de/10014373828

Social Media Influencers in Virtual Selling Tools: How Do Consumers Perceive the Influencer's Role in Fashion Hauls on Instagram, and How Do These Perceptions Affect Purchase Inten...

Mahn, Luisa - In: Marketing Review St.Gallen 40 (2023) 5, pp. 52-58

This study examines the perception of the role of social media influencers (SMIs) in the virtual sales tool of fashion hauls from a consumer perspective and its influence on purchase intention. The results show that the role of SMIs is partly comparable to that of traditional salespeople. The...

Persistent link: https://www.econbiz.de/10015051613

Social media influencers : the formation and effects of affective factors during online interactions

Zhang, Yixin; Mac, Lancy - In: International journal of consumer studies 47 (2023) 5, pp. 1824-1837

Persistent link: https://www.econbiz.de/10014335642

Social media information dissemination and corporate bad news hoarding

He, Feng; Feng, Yaqian; Feng, Lingbing - In: Accounting and finance 63 (2023), pp. 1503-1532

Persistent link: https://www.econbiz.de/10014301971

Social media information governance in multi-level organizations : how humanitarian organizations accrue social capital

Fischer-Preßler, Diana; Marx, Julian; Bunker, Deborah; … - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-18

Persistent link: https://www.econbiz.de/10014434722