Fath, Gabor; Sarvary, Miklos - In: Quantitative Marketing and Economics 1 (2003) 3, pp. 305-335
The purpose of this paper is to understand buyer/seller adoption dynamics in independent, buyer-side B2B exchanges. In a stylized model, we assume that the main role of the exchange is to reduce search costs for buyers. Buyers and sellers enter or exit the exchange based on the relative economic...