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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
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Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry
Dekoulou, Paraskevi; Trivellas, Panagiotis - In: The journal of business & industrial marketing 32 (2017) 3, pp. 385-397
Persistent link: https://www.econbiz.de/10011662267
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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Collaborative relationships with customers : generation and protection of innovations
Charterina, Jon; Basterretxea, Imanol; Landeta, Jon - In: The journal of business & industrial marketing 32 (2017) 5, pp. 733-741
Persistent link: https://www.econbiz.de/10011694213
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong; Kok-Kee Wong; Lynn, Gary S.; Reilly, … - In: The journal of business & industrial marketing 31 (2016) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Antecedents and consequences of using information from customers involved in new service development
Carbonell, Pilar; Rodriguez-Escudero, Ana-Isabel - In: The journal of business & industrial marketing 29 (2014) 2, pp. 112-122
Persistent link: https://www.econbiz.de/10010248165