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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

Gauging customers' negative disconfirmation in online post-purchase behaviour : the moderating role of service recovery

Muhammad Mazhar; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Negative disconfirmation will usually lead to switching behaviour and attenuate customers' repurchase intentions, a behaviour that will undercut businesses' profitability. Limited research discussed post-purchase behaviour, in general, and how to retain aggrieved customers during the online...

Persistent link: https://www.econbiz.de/10014429619

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics

Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...

Persistent link: https://www.econbiz.de/10014429818

Transportation mobile applications adoption behavior does affect overseas residents' life satisfaction : involvement as a moderator

Dewan, Nargis; Hossain, Md Billal; Kim, Gwi-Gon; Dunay, Anna - In: Cogent business & management 9 (2022) 1, pp. 1-18

Mobile application acceptance is an emerging research area that gained wide-spread popularity. Managerially important but the overlooked aspect is mobile applications adoption effect on overseas resident's life satisfaction. Travel applications make users' life easier with a smooth travel...

Persistent link: https://www.econbiz.de/10014432266

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age

Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and … organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their … digital content consumption. Therefore, the aim of this study was to establish the effect of social media marketing on brand …

Persistent link: https://www.econbiz.de/10014533211

Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...

Persistent link: https://www.econbiz.de/10012628097

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; … - In: Cogent business & management 8 (2021) 1, pp. 1-27

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and...

Persistent link: https://www.econbiz.de/10012628374

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

Persistent link: https://www.econbiz.de/10012649549