Indiani, Ni Luh Putu; Febriandari, Sagung Ningrat Shinta - In: Cogent business & management 8 (2021) 1, pp. 1-17
Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase...