implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

map of brand locations and consumer preference vectors that is free from potential distortion resulting from the analysis … of preference data confounded with the effects of consumer-specific brand unfamiliarity. An application based on …