This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop … and test a research model for luxury brand attachment (study 1), examine the moderating influence of self-consciousness on … the relationship between actual/ideal self-congruence and luxury brand attachment (study 2), and validate the research …

Purpose – This research investigates how luxury brand attachment and perceived envy may influence schadenfreude. In … Structural Equation Modelling in AMOS 26.Findings – The results show that luxury brand attachment has a significant impact on … perceived envy. Consumers’ perceived envy also results in schadenfreude. However, luxury brand attachment did not have any …

delved into examining consumer attitudes towards counterfeit products, a low involvement luxury brand item was not utilized …