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study delineates two characteristics of PV - perceived quality and price - as sources for competitive strategy. It attempts … risk affect a hotel guest's perceptions of price and quality, while access only determines the quality. Contrary to what we … expected, dialogue did not have a positive influence on the perceived price or perceived quality. Finally, the results support …
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The purpose of the study is to investigate the effect of customer's satisfaction and service quality towards the hotels … Pakistan. The sample of hotels comprised of 10 hotels from each city and 20 customers at each hotel were taken as respondents … actual attributes of service quality and customer satisfaction. The study considered that the hotel customers experience is …
Persistent link: https://www.econbiz.de/10011934091
Purpose: This article harmonizes the causal diagram with the objective tree to evaluate service quality and to identify … action strategies that improve the quality of service in the hotel industry.Design/methodology/approach: In stage I, we … obtained the quality perception records of 127 historical costumers, and 384 questionnaires. Subsequently, a causal diagram was …
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A firm or an industry can make use of other forms of communication and promotion besides advertising. The most important objective for these complementary promotional activity is to identify and approach prospective customers with a promotional message as precisely as possible. So we can say...
Persistent link: https://www.econbiz.de/10014195595
This study investigates service breakdown as the cause of customers’ aggressive behaviours in the hospitality industry and how customer aggression affects employee performance. Survey method was adopted in conducting the research. Questionnaire was the major instrument for data collection as...
Persistent link: https://www.econbiz.de/10014034960
Providing high quality services and improving customer satisfaction are broadly known as basic factors enhancing the …
Persistent link: https://www.econbiz.de/10014035408
-administered questionnaire from 341 customers visiting luxury hotels in Jammu and Kashmir using a non-probability convenience sampling technique … intention was also examined. The study is confined to the customers visiting luxury hotels in Jammu and Kashmir. Future studies …
Persistent link: https://www.econbiz.de/10014085498
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