Landa-Zárate, Margarito; Fernández-Echeverría, Eduardo; … - In: Journal of industrial engineering and management : JIEM 17 (2024) 1, pp. 182-195
Purpose: This article harmonizes the causal diagram with the objective tree to evaluate service quality and to identify … action strategies that improve the quality of service in the hotel industry.Design/methodology/approach: In stage I, we … obtained the quality perception records of 127 historical costumers, and 384 questionnaires. Subsequently, a causal diagram was …