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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Scenarios of developing private brands for food products
Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
Private brands are those manufactured or provided by one company for offer under another company's brand. They are …
Persistent link: https://www.econbiz.de/10011457408
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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
Persistent link: https://www.econbiz.de/10012227605
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Low-cost health/medical tourism of Italians
Romita, Tullio; Perri, Antonella - In: Advances in health management, (pp. 2-13). 2017
Persistent link: https://www.econbiz.de/10011866310
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Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver; Wulf, Torsten - 2010
Persistent link: https://www.econbiz.de/10008759360
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Critical success factors in strategic brand management in luxury fashion markets : the case of Isaia
Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele - In: Advancing insights on brand management, (pp. 65-80). 2017
Persistent link: https://www.econbiz.de/10011855035
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Warum die Generation Y nicht nachhaltig kauft : eine adaptierte ZMET Studie zum nachhaltigen Modekonsum der Generation Y
Yildiz, Özlem; Herrmann-Linß, Caterina; Friedrich, Katja - 2015
consumers understand by sustainable fashion, which characteristics decide about buying fashion products and which ones represent … drivers and barriers when consumers deal with purchase decisions when it comes to sustainable fashion. The study group is the …, especially in the fashion industry. Criteria such as price, attractiveness of a fashion article, quality and fit are still …
Persistent link: https://www.econbiz.de/10011406479
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Sustainable-oriented Entrepreneurship : sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses
Bookhagen, Andrea; Seymour, Grit - In: Entrepreneurial Marketing, (pp. 112-126). 2019
from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …
Persistent link: https://www.econbiz.de/10013258536
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Globalisation versus deglobalisation in the fashion industry
Bowen, Gordon; Bowen, Richard - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 339-357). 2024
Persistent link: https://www.econbiz.de/10014529117