Terho, Harri; Kairisto-Mertanen, Liisa; Bellenger, Danny; … - In: Journal of business market management : JBM 6 (2013) 2, pp. 70-90
Over the last two decades studies have demonstrated the importance of goal orientations in the context of selling and … goal orientations, selling experience, adaptive selling and salesperson selling performance, we confirm the established … findings indicate that the effectiveness of learning orientation is contingent on selling experience and it affects performance …
