To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...

Due to decline in automobiles sales especially in sedan and hatch back models the market share of Toyota is less compared to the other brand of cars and also sales were not up to the Toyota's expectation. The major drawback with their car was with Interior and it was not able to reach prospect...

Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...