games have become an increasingly popular pastime among youth, with 90% of children playing video games today throughout the … on children. Unlike traditional forms of entertainment, the effect of video games on young minds is relatively untested … can be problematic when viewed as a means of exposing children to a form of gambling (Wardle and Zendle). Another …

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan. …

This paper reviews marketing literature regarding advertising to children. The paper analyzes concerns that researchers … previously have found about advertising to children and considers whether embedded advertising alters those concerns. The paper … explains the current legal framework applicable to the practice of embedded advertising, including any first amendment …

The objective of this research is to determine the effect of fast food advertisement on Malay children’s preferences …, aged between 4 to 6 years old. Previous literature suggested that children could be influenced by fast food advertisement …. Therefore, we would like to investigate if Malay Children could also been influenced by Fast Food Advertisement. Two methods …