games have become an increasingly popular pastime among youth, with 90% of children playing video games today throughout the … on children. Unlike traditional forms of entertainment, the effect of video games on young minds is relatively untested … can be problematic when viewed as a means of exposing children to a form of gambling (Wardle and Zendle). Another …

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan. …

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …

The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …

brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand …

The objective of this research is to determine the effect of fast food advertisement on Malay children’s preferences …, aged between 4 to 6 years old. Previous literature suggested that children could be influenced by fast food advertisement …. Therefore, we would like to investigate if Malay Children could also been influenced by Fast Food Advertisement. Two methods …