Showing 1 - 10 of 16
Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...
Persistent link: https://www.econbiz.de/10013440157
This conceptual paper puts forth sources of secondary and primary data that can assist destinations in developed countries track and ultimately improve their communities' tourism performance and resilience across four pillars of tourism sustainability: visitor economy, resident support,...
Persistent link: https://www.econbiz.de/10014285996
Based on a real-world field study of twenty-one sponsored promotional events (sponsored fashion shows) (n=535), we provide a self-congruity theory-based model explaining the role of mall shopper’s self-congruity on the effectiveness of experiential mall promotions. We find that self-congruity...
Persistent link: https://www.econbiz.de/10014041787
This paper aims to define the domain of Corporate Social Responsibility (CSR) for hotel and accommodation organizations in Thailand. It seeks to integrate the diverse components of CSR as defined within the general business/management, tourism and stakeholder literatures. A review of existing...
Persistent link: https://www.econbiz.de/10009483740
Purpose – The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009483978
This paper describes the impact of external environmental forces on cartel networks. Using a case research approach, this report examines two leading business networks within one industry, over time. The results suggest that (a) bargaining power of intermediaries increases with the advent of new...
Persistent link: https://www.econbiz.de/10009484128
Environmental Management Systems (EMSs) address environmental risks in supply chains and certification of environmental claims. Governments supporting EMSs have encouraged producers to respond to anticipated consumer environmental concerns. Attempts at implementing EMSs have rarely been in...
Persistent link: https://www.econbiz.de/10005801395
Using an experiment and two online surveys, we evaluate that a) Mindfulness and Religious Faith act as precursors (without any interaction) of mindful consumption and this relationship is stable across genders, occupations, and household incomes (except middle-income households), b) Change in...
Persistent link: https://www.econbiz.de/10013215198
Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009481040
This paper identifies implementation difficulties associated with multichannel marketing as perceived by senior marketers. While, multichannel marketing is being increasingly used because of its revenue enhancing and cost reduction opportunities, it appears more difficult to implement than...
Persistent link: https://www.econbiz.de/10009483944