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Seeing Ourselves in Others : Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
Reczek, Rebecca Walker; Lamberton, Cait Poynor; Norton, … - 2010
Consumers increasingly inform one another about marketplace offerings in online forums. These forums vary in terms of the information provided about reviewers (e.g., consumers may have no information about a reviewer or may see a full reviewer profile containing multiple pieces of demographic...
Persistent link: https://www.econbiz.de/10014193579
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WOM credibility and eWOM credibility and their consequences for engagement
Castano, Ricardo; Escandon-Barbosa, Diana - In: International journal of business environment : IJBE 13 (2022) 2, pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
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The Informational Value of Employee Online Reviews
Symitsi, Efthymia - 2020
This paper investigates the informational value of online reviews posted by employees for their employer, a rather untapped source of online information from employees, using a sample of 349,550 reviews from 40,915 UK firms. We explore this novel form of electronic Word-of-Mouth (e-WOM) from...
Persistent link: https://www.econbiz.de/10012852691
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Direction for Future Research in eWOM : Issues of Credibility, Format and Impact
Khan, Shamim Ahmed - 2019
future researchers can focus on. For this purpose, three issues of eWOM were selected which are credibility of eWOM, format … of eWOM and impact of eWOM. In recent years, credibility has become one of the most important issues regarding eWOM …
Persistent link: https://www.econbiz.de/10012859013
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Social Media Influencer Credibility and Social Influence on Intention to Use Fintech in Indonesia
Safitri, Yulianne; Luthfia, Amia; Ramadanty, Sari - 2021
the impact of social media influencer’s credibility and social influence on the intention to use FinTech Service … source credibility of social media influencers on users’ intention to use of FinTech Service technology. Based on the results …
Persistent link: https://www.econbiz.de/10013241333
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The Influence of eWOM Credibility on Visit Intention : An Integrative Moderated Mediation Model
Nechoud, Lamia; Ghidouche, Faouzi; Seraphin, Hugues - 2021
the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the … image on the relationship between perceived credibility and intention to visit a destination, are moderated by the … also indicates that the relationship between the perceived credibility of the eWOM and the intentions to visit a …
Persistent link: https://www.econbiz.de/10013246954
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Zur Glaubwürdigkeit von Influencern im Influencer Marketing
Waldhoff, Kimberly; Vollmar, Bernhard - 2019
Persistent link: https://www.econbiz.de/10012163071
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The influence of eWOM credibility on visit intention : an integrative moderated mediation model
Nechoud, Lamia; Ghidouche, Faouzi; Séraphin, Hugues - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10012506907
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Configuring the evolving role of ewom on the consumers information adoption
Khwaja, Muddasar Ghani; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 4/125, pp. 1-13
Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive online information; consequently, adding a significant influence on the online purchase behaviors. Consumer...
Persistent link: https://www.econbiz.de/10012315122
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Reexamining Health Messages in the Digital Age : A Fresh Look at Source Credibility Effects
Kareklas, Ioannis; Muehling, Darrel; Weber, T. - 2015
This paper investigates the influence of perceived source credibility on the effectiveness of health-related public … credibility …
Persistent link: https://www.econbiz.de/10014138616