Similar Search Results

Decoding the consumer's brain : neural representations of consumer experience

Chan, Hang-Yee - 2019

Persistent link: https://www.econbiz.de/10012203504

Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective

Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692

Persistent link: https://www.econbiz.de/10014467630

Review of neuroscience in marketing: areas, emotions and tools

Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100

Persistent link: https://www.econbiz.de/10012887908

The application of neuromarketing tools in communication research : a comprehensive review of trends

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756

Persistent link: https://www.econbiz.de/10014338321

Consumer neuroscience on branding and packaging : a review and future research agenda

Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815

Persistent link: https://www.econbiz.de/10014427401

The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991

Persistent link: https://www.econbiz.de/10013465135

From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review

Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023

Persistent link: https://www.econbiz.de/10014322170

Die Erforschung des Konsumentenverhaltens mittels neurowissenschaftlicher Methoden : eine Analyse der Möglichkeiten und Limitationen des Neuromarketings als innovativer Ansatz

Taverna, Nico - 2013

Verwendung neurowissenschaftlicher Methoden zur Erforschung des Konsumentenverhaltens. Insbesondere das Neuromarketing, eine … Ansicht des Autors der vorliegenden Arbeit ist es in verschiedenen Neuromarketing-Studien gelungen, bestehende Theorien der …

Persistent link: https://www.econbiz.de/10009715747

Consumer neuroscience : past, present, and future

Karmarkar, Uma R.; Plassmann, Hilke - 2015 - Revised version of 2015/19/MKT

Persistent link: https://www.econbiz.de/10011565765

Die funktionelle Magnetresonanztomographie (FMRT) als Methode des Neuromarketings : eine kritische Würdigung

Yun, Jong John - 2015

Persistent link: https://www.econbiz.de/10011385784

1
2
3
4
5
6
7
8
9
10
Next
Last