Brand theory has its origins in the consumer product market and is normally considered in relation to big business. An … established brand enables customers to save time by guaranteeing the level of quality, reducing purchasing risk and simplifying …, especially within small and medium enterprises (SMEs). Loyalty to a product brand can tie the customer to a supplier. In this …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides …, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an … alternative to propose a brand management strategy according to a specific business scenario. The objective of this study is to …