Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Since the 1960s, people dream to enrich the reality with virtual elements. Today, technologies like Smartphones are widely available and grant easy access to Augmented Reality services. This article examines the usefulness of Augmented Reality as a tool for customer services that go beyond funny...

Metaverse, once a concept confined to science fiction, has emerged as a transformative reality during the digital era. As this immersive virtual world gains prominence, the role of avatars and the digital representations of users in shaping educational experiences within a metaverse becomes...

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is...

This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of...