Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the … premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article … discusses stealth marketing methods used by companies to reach consumers without their motives being obvious. The authors feel …

Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most … conventional marketing with that of social media, the latter involves a negligible cost. This paper proposes to analyse the … feasible alternatives in social media over conventional marketing. It also reflects on the type of the messages, the frequency …

This article examines elements of discourse in professional communication using examples of marketing, PR, and … this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial …

Objective – Experiential Marketing may have a positive effect on both the formation of customer value and in the … generation of profits for a company.Methodology/Technique – This study examines the calculation of the Net Marketing Contribution … and 2015. This is contrary to the revenue generated through Experiential Marketing, which continued to increase from year …

This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 … leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per …

and public hospitals of Karachi City, and pharmaceutical personnel (mix of sales and marketing) of national and … companies can device better marketing strategies keeping in view of these mediating effects. The article presents only two … mediating and five marketing factors, whereas, more marketing and mediating variables can be added and tested, so, in future …

from home. The aim of the paper is to analyze the importance of marketing and marketing strategies for bus companies. From … our point of view, marketing is a tool for making bus transport more attractive for passengers. For the purposes of this … post, we focus on customer perceptions of marketing and marketing strategies. We found that customers prefer Internet …

The major goal of the paper consists in designing new communication strategies for the School of Marketing of the …