India is one among the world’s quickest growing automobile markets and is poised to become the third largest passenger’s automobile market by 2020 . The recorded sales growth of four wheelers like car & utility vehicle has additionally up up to 7.87 % and 6.25% severally throughout...

A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...