through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in …-term, individuals exposed to the docu-series were 91% (7.5 p.p.) more likely to add a frame against VAW in their Facebook profile …

through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India … frame against violence against women in their Facebook profile picture, a public display of their disapproval of this …

value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. … untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines …

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … attitudes towards advertising. Finally, factors such as entertainment, personalization, and credibility of Facebook ads are also …