Bullini Orlandi, Ludovico - In: Journal of innovation & knowledge : JIK 1 (2016) 3, pp. 156-161
The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in … contributions that cope with the issues brought out by the digitalization of marketing channels and the consequent ever increasing … reconceptualization of previous theoretical constructs from managerial and marketing literature. The resulting model offers insights about …
