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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Events and their influence on the destination value
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of business environment : IJBE 13 (2022) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
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Tourism economics
Panasiuk, Aleksander (ed.) - 2023
The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and … spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the … Special Issue of Economies is to present the current results of research on the functioning of the tourism market and its …
Persistent link: https://www.econbiz.de/10014422697
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Impact of brand authenticity on word-of-mouth for tourism souvenirs
Tanaka, Shoji; Kim, Changju; Takahashi, Hiroyuki; … - In: Cogent business & management 11 (2024) 1, pp. 1-20
-of-mouth (WOM) recommendations, the underlying explanatory mechanism in the context of souvenir products in tourism remains unclear … strategies aimed at amplifying positive WOM for future food souvenirs in a tourism context. …
Persistent link: https://www.econbiz.de/10014543402
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Moldovan perception of Greece as a tourism destination
Cazacu, Stela - In: International journal of business and economic sciences … 10 (2017) 2, pp. 48-59
a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country … destination among Moldovan consumers is partially positive. The perceptions of the tourism dimensions were evaluated in the …
Persistent link: https://www.econbiz.de/10011709596
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The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira
Sousa, Bruno; Rodrigues, Sónia - In: Enlightening tourism : ET ; a pathmaking journal 9 (2019) 1, pp. 38-62
Persistent link: https://www.econbiz.de/10012118623
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All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations
Bertocchi, Dario; Zecchin, Lisa; Guzzon, Angelica; … - 2021
Persistent link: https://www.econbiz.de/10013162363
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310
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Mutual image impacts of events and host destinations : what we know from prior research
Dragin-Jensen, Christian - 2016
In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
Persistent link: https://www.econbiz.de/10011417292