marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main … companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the … cluster on their marketing performance. Design/methodology/approach - This research used executive-level data that were …

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions … entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the … Technique. Hypothesis testing used was path analysis with Smart-PLS software. The results showed that entrepreneurial marketing …

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …